Walmart Pride Always

Walmart platforms small LGBTQIA+ businesses each year with their Pride Collection palette. RV enhanced this effort with an always on influencer campaign to engage the community. 

Agency utilized Walmart's #PrideAlways strategy, leveraging their organic presence within the community on social media. To curate a credible group of creators, we developed a 'Celebrator of Life' influencer filter and applied our ‘Head and Heart’ method to cast a community of intersectional Walmart-loving content creators. Strategically, we embraced queer lexicon and trending audio to create an evergreen voice-over by the King of Vogue, Dashaun Wesley, positioning Walmart as part of the culture. To amplify the message, six additional influencers rolled out their own content in their own style using Dashaun’s voice-over.

Our 6 influencers delivered  a combined reach of 2.8m, achieving over 1.2m organic views across 21 posts.