RÉSIDENCE CÎROC
CÎROC Vodka’s “Résidence CÎROC” took over The Standard London, during London Fashion Week, transforming the venue into a space that fully embodied the brand’s "Life in Bold" ethos. Briefed to explore this positioning, RanaVerse conceptualized and crafted the experience to reflect the different tempos and energies that the brand could be enjoyed at and to stretch the theme of celebration. The three moments were Aperitif, Le Diner and La Fête. To tease the project and build anticipation, a short film "Life in Bold” directed by Enantios Dromos showcased the breadth and energy of Résidence CÎROC. Casting included Shygirl, A$AP Nast, Sophia Hadjipanteli, Leomie Anderson, Cora Corre, Paris Smith, Drybabe and more. The content was inspired by the three tempos and acted as the social invite to the project, which launched across collaborator, The Standard, CÎROC and cast members channels.
Résidence CÎROC was anchored by three creative collaborators Fashion East, KNWLS and Law Roach. The first night, hosted by Fashion East, set the tone with a house party atmosphere. Night two with KNWLS featured an exclusive look at their SS25 runway show followed by a late-night afterparty. The final night was centered around Law Roach’s debut book, How to Build a Fashion Icon: Notes on Confidence, with a Q&A session moderated by Kenya Hunt, a book signing and an intimate dinner. Events were open to consumers, influencers, talent and on trade partners. Attendees across the three days included Naomi Campbell, Simone Rocha, Erdem, Campbell Addy, Ibrahim Kamara, Amelia Dimoldenberg, Bugzy Malone, Anna Trevelyan, Micheal Ward, Bianca Saunders, Leigh-Anne Pinnock and more.
To further elevate the experience, RanaVerse collaborated with The Standard and KNWLS to create special Résidence CÎROC suites with bespoke CÎROC-branded merchandise, F&B menus and curated elements.
Headline Results: 38 press features including 10 Magazine, The Face, Wonderland, The Standard, Drapers, Elle, Tatler and more. The campaign generated £2 million in earned media value, and a global reach of 433 million.
LIFE IN BOLD
FASHION EAST
KNWLS
LAW ROACH
