GENERATION GAP
A simple concept marrying brand history with the NOW for effective brand awareness and sales.
My first campaign for Gap taking inspiration from 1969, the 90s and bringing it together with a simple use of social fame.
Generation Gap, a content led campaign enlisting millennial offspring of iconic 90s Gap campaign stars to showcase the archive collection their parents once wore alongside original Gap model and timeless icon Naomi Campbell. Wearing the iconic white tee she wore 25 years earlier, Naomi Campbell makes a cameo in the 1min 40s short video which sees the offspring looking back on the 90s before breaking into choreographed song and dance reminiscent of those iconic 90s TV ads.
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