ADIDAS PROUDER BY FAT TONY
Cultural & Community engagement focusing on the LGBTQ+ community.
Working to support curator Fat Tony and adidas on their first foray into Pride - a fusion of star power, creativity and community support. Limited edition Sambas were designed for auction in aid of LGBTQ+ homeless youth charity The Albert Kennedy Trust. Participants included Kate Moss, Elton John, Marc Jacobs, Amanda Lepore, David Beckham, Pharrell, Chapman Brothers & Blondey McCoy. A week long gallery installation and a Pride March with an after party. Over 50 articles generated and seeded.
'My ingredients to a perfect world would be a world with no judgement.' Model Kate Moss discusses what it means to be proud, motherly pride, and her dream for a non-judgemental world.
'I'm proud that I'm able to champion diversity.' Editor-in-Chief of British Vogue discusses the power of laughter and how his new role lets him champion inclusivity across the board.
'They will fight, they will push for progression and they will forever tap into the progression of our species.' Pharell comments on the power of empathy and the importance of women, compassionate men, Gen Y and millennials.
'Diversity, being inclusive and having the freedom to be in love with whoever you damn well please!' Musician Rita Ora discusses the importance of freedom of speech and feeling accepted.
