UNITED WE STAND UK - UNILEVER & SUPERDRUG
Agency developed and extended the United We Stand US thinking and concept to evolve the UK LGBTQ+ strategy and create content based round a continuing partnership with the LGBT Switchboard and Superdrug. RV adapted the work to current queer narratives and lexicon. Creating four films based on specific brand narratives Lynx, Close Up, Simple & Vaseline but focused on intersectional British queer life. Building out a UK queer leader network and handling specific hero pieces of PR coverage.
The campaign generated Superdrug’s most viewed IGTV content in 2021, with 2m reach across the Queer Leader network and 66m reach via PR.
