UNILEVER UNITED WE STAND 2021

RV was tasked with re-framing Unilever US LGBTQ+ strategy, mission and message.

Year long partnership with five US locations scoring 0 on the HRC municipality index. Systemic & frontline activations including HIV decriminalization, anti conversion therapy laws, food pantries, mental health services and product donations with partner organizations Forum for Equality, Freedom Oklahoma, South Carolina Black Pride, the Knights and Orchids Society and PFLAG Springfield.

Tourmaline film series highlighting spectrum of queer narratives including Native American, queer Black in the South and rural communities.

Queer Leader push out of 25 community influencers with a reach of 21m including Adore Delano, Amiyah Scott, Dominique Jackson, Detox, Jackie Cox, Jan Sport, Lady Shug, Nicky Doll, Latrice Royale, the Vixen, Aquaria, Heidi N Closet, Willam, Bob the Drag Queen, La’Darius Marshall, and more.

Agency also handled internal launch and Pride celebration for US staff.