TANQUERAY NO TEN RESIDENCIES

To mark the launch of the new Tanqueray No. TEN bottle and rebrand, Agency launched the Tanqueray No. TEN Residency Series in partnership with iconic bars and venues that platform artistry and cocktail culture.

Kicking off with Make it A Ten at The Connaught, agency utilised global ambassador Stanley Tucci to create a cocktail - the “TENacious” - alongside Director of Mixology Ago Perrone, available to consumers for a month.

The second residency - The Season at Bistrotheque - was curated in collaboration with founders David Waddington & Pablo Flack, to celebrate the iconic East London venue’s 20th anniversary and its commitment to the marriage of exceptional cocktails, food, and craftmanship. 

Bringing together a who’s who of its greatest hits from the last twenty years, The Season included exclusive performances and new works by legendary performer Jonny Woo and award-winning theatre dance company, Thick and Tight, DJ sets curated by Hanna Hanra, founder of cult music magazine BEAT.  Guests enjoyed specially created cocktails including the chic Lulu De Lulu, the show stopping Glitter Sour, the elegant Angelica’s Fancy and No.TEN classic Tiny Ten.

The Residency Series has generated over 35 top tier press pieces, generating a reach of 318m. Over 100 paid and earned social posts delivered a reach of 18m.

BISTROTHEQUE - THE SEASON

Make It A Ten at The Connaught