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Culture, Commerce & Community

 

 Hummer House

Agency partnered GMC with hospitality mogul David Grutman to take over Miami’s Design District with an exclusive star-studded event featuring electric performances by Miami favorites DJ Khaled and Meek Mill. The event featured an immersive experience by SHOWStudio in celebration of the 2024 GMC HUMMER EV Edition 1 SUV. HUMMER House was attended by Miami notables, socialites, and celebrities including Maluma, Becky G, Anitta, Fabulous, Prince Royce & more.

Over 550 guests attended the event, including reservationists, press, influencers and celebrities. The campaign generated 56 pieces of press coverage and over140 social posts with a reach of 500m.