Gordon’s Premium Pink x Maya Jama Limited Edition Bottle & Lucky Voice Partnership
RanaVerse worked with Maya Jama to design two new Gordon’s Premium Pink Limited Edition bottles inspired and dedicated to the power of friendship and the love and fulfilment it brings. The campaign was brought to life with a hero film featuring Maya’s friends who inspired the bottle designs, as well as lifestyle and cocktail content.
The new bottles were launched via a partnership with Lucky Voice, the UK’s number one private karaoke experience, to offer an exclusive ‘Clink with Pink’ cocktail masterclass package. The launch event saw Maya host a mixology class for 50 consumers, talent & guests who got to work to create a signature Pink Paloma cocktail, before heading off to sing their hearts out at a karaoke session.
The campaign generated coverage across top tier mainstream press including evening Standard, the Sun, the Mirror, Mail Online, OK! and more. The consumer competition to attend the launch event generated 5,000 entries.
LUCKY VOICE
