DOVE - NOTHING MORE BEAUTIFUL
For 2020, Unilever continued its support of the LGBTQIA+ community under the umbrella of the United We Stand ethos celebrating, highlighting and supporting the work of grassroots organizations in the queer community.
The primary brand partner was Dove who agency worked with to develop a meaningful conversation for Pride.
RV developed a Dove positioning from which to generate content and messaging. The film - entitled 'Nothing More Beautiful' shines a light on the stories and experiences of activists aligned with five partner organizations at the frontline of Pandemic relief, supporting BIPOC LGBTQ+ communities who have been disproportionately affected by COVID-19. Agency handled casting and production end to end. Content shot during quarantine using iPhone.
We created a distribution model to make sure that the content was seen multiple times within queer culture feeds.
Direct product donation and financial support to support the work of five charity partners.
Agency curated and produced a digital Zoom celebration for Unilever employees to celebrate in the joys of pride, which included performances, prizes and the premiere of ‘Nothing More Beautiful’.
CHARITY PARTNERS
