COACH GO ALL OUT FOR PRIDE
RanaVerse provided cultural direction, casting expertise and queer narrative guidance for Coach’s Pride 2022 initiative. Assets included films, stills and a unity celebration at iconic New York queer nightclub The Monster.
The campaign showcased a powerhouse cast of queer/LGBTQIA+ people including "Fire Island” star Joel Kim Booster, DC’s new Supergirl Sasha Calle, comedian and celebrity impersonator Benny Drama, New York’s hottest party girl Linux, The Icon Meeka “Queen Mother Alpha Omega", and the Material "Gworl” himself Saucy Santana. Agency also worked with Coach to debut three alumni from the Hetrick-Martin Institute — Legendary Mother Lola Gucci, Gorgeous Octavia Gucci and Jayceon Dido. Saucy Santana shut the event down and blessed attendees with a booty shaking performance of all his hit viral songs. Activity supported existing Coach partners and also the ACLU.
