Citi - Money Management 101

introduction to personal finance

To support Citi’s community initiative, Agency partnered with macro LGBTQ+ talent Tony Talks to create hero content explaining why Citi’s Unbanked Financial literacy courses are meaningful to them and their community.

We amplified Tony’s content by partnering with 8 community leaders to repost the film and champion Citi’s initiatives to strengthen financial literacy in marginalized groups.

In addition, Miss Shalae, attended the in-person Citi seminar to humanize Citi’s initiates and support banker Sam during the financial module presentation at the LGBT Center in LA.

The campaign garnered 165k views with 36 social posts across all major platforms and 501k impressions.