CÎROC ICONIC BALL
As part of the agency's handling of Diageo UK's year round LGBTQ+ strategy, RanaVerse developed a 360 celebration that espoused the corporate support of queer history via the CÎROC celebratory lens. A unique first that set the bar for how brands can equitably celebrate British queer culture.
Five houses competed over five categories showcasing the last 5 decades of the UK Pride movement to be crowned the Ciroc Iconic House. The event was also used to interjectionally platform unsung heroes of British LGBTQ+ history. Judges, Trophy Givers, House members and attendee's were centered on the community and ally's.
All aspects of the ball and its creative highlighted the contributions of the trans gender non-conforming (TGNC) community, who have always been on the frontline of queer expression whilst also recognising the importance of queer unity.
The activity is now a best in class case study across Diageo UK.
