CDC Foundation MPOX Is Now

Agency created a campaign for the CDC Foundation (CDCF) to inform Gen-Z LGBTQIA+ people to get the MPOX vaccine. Creative utilized the language and movement of Vogue and Ballroom to communicate the need to get vaccinated in community relevant style. Two pieces of content created – short form IG story/TikTok swap up and long form informational, both driving to a vaccine locator.

RV engaged a network of 50 community relevant influencers with a 3.4m campaign reach, overdelivering on KPIs by 70%. The work was re-posted by leading national and international sexual health sites including HIV.gov, CDC.gov & CDC Global. The work has become best in class for the CDCF on creating community based content and was utilized at the American Public Health Association 2024 conference.