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Culture, Commerce & Community

 

AIRBNB X HOUSEPLANT

RanaVerse worked alongside partner agencies to lead the influencer strategy for Airbnb’s partnership with Seth Rogan. The actor and design enthusiast gave influencers an inside look at his exclusive Airbnb stay, inspired by his design company Houseplant. 

Agency enlisted eight influencers who had an affinity with pottery, interior design, and creative audiences and invited them to experience Seth’s design-focused space IRL to create unique content across TikTok and Instagram. In addition, influencers were able to make their own unique piece of Houseplant pottery, tour the home, and hang out with Seth.

The campaign generated buzz for the Houseplant Only On Airbnb experience - delivering 30 pieces of content, over 17m in reach and high engagement rates of 8.4% on TikTok and 7.1% on Instagram.