AIRBNB X BAD BUNNY
While on his El Último Tour Del Mundo 2022 tour, global superstar Bad Bunny became an Airbnb Host and opened the trailer doors to his iconic 53-foot matte black semi-truck for an overnight stay following his final tour stop in Miami.
RanaVerse worked alongside partner agencies to lead the culture strategy & PR for the campaign, servicing US LatinX media outlets. Agency delivered over 110 press hits, garnering over 1.6bn in reach. Top press hits included CNN Español, Telemundo, Hola!, La Opinión, El Vocero and more.
Agency also advised Airbnb on a purpose led element to the campaign; honouring the Puerto Rican community, Airbnb made a donation to the Fundación Good Bunny, which works to improve the quality of life in Puerto Rican youth.
