BUICK HAPPINESS TEST DRIVE

Repositioning the car brand with a platform inspired by the functionality of the vehicle.

 Taking a dealership promotion and extending it out to a consumer campaign that adds value to the drive – a brand and General Motors first.

 A content hub and experience bringing together some of America’s leading experts on happiness and well-being to create exclusive Buick inspired activities enhancing the drive, captured in a mixture of video, imagery and podcasts.

“THE BUICK ROAD TO HAPPINESS” - a motivational podcast and short film by happiness expert Shawn Achor. “THE BUICK BODY-SHOP” - a custom yoga video and GIFs by Chad Dennis starring supermodel Bar Refaeli. “THE BUICK ATMOSPHERE” - an in-car scent created by Moon Juice’s Amanda Bacon and Irene Neuwirth. Jewelry designer Irene Neuwirth created a unique diffuser for the scent featuring wood, crystals and supple Buick leather (her first non-fine jewelry creation). “THE BUICK MEDITATION STATION” - a podcast and meditation short film by Jeff Kober, Walking Dead actor and meditation coach. “THE BUICK PRESSURE CHECK” - a series of pressure point massage technique GIFs by Dr. Dot, also known as ‘massage therapist to the stars.’